Despite recent failures of similar campaigns an American far right group have called for a boycott of popular US based coffee house, Starbucks, in response to the company's public support of same-sex marriage.
The Organization for Marriage announced a "Dump Starbucks" protest last week.
The group says it will place ads throughout the country, as well as in the Middle East and Southeast Asia, urging consumers to boycott the company. The group is supporting a referendum effort to overturn a recently passed law legalizing same-sex marriage in The American state of Washington.
"We will not tolerate an international company attempting to force its misguided values on citizens," said the group's president, Brian Brown, in a written statement announcing the boycott.
CEO Howard Schultz defended the company's stance on gay marriage during a shareholders' meeting, saying it was made "in our view, through the lens of humanity, and being the kind of company that embraces diversity."
Schultz received loud applause when he told the group that the decision to support gay marriage was "not something that was a difficult decision for us."
Starbucks is just one of several prominent Pacific Northwest businesses that have expressed their support for same-sex marriage, including Microsoft Corp. and Nike Inc.
"I would say, candidly, since we've made that decision, there's not been dilution whatsoever in our business," Schultz said.
In answer the Human Rights Campaign, an American gay-rights group, said it would soon launch a campaign asking consumers to support Starbucks.
That group's president, Joe Solmonese, called the latest far right protest "typical bullying tactics."