South Africa - Gay Tourist Hot Spot

A new report on Gay Tourism has been published by the United Nations World Tourism Association (UNTWO) in partnership with the International Gay and Lesbian Travel Association.

The Global Report on LGBT Tourism was released in January 2012 and found that destinations offering a tolerant culture were reaping the benefits of increased travel to – and spend by – gay travellers.

However, the report cautioned against making assumptions about this market, as sexuality is not necessarily an indicator of socio-economic status or leisure choices. Although difficult to accurately measure the impact of gay tourism, sources in the USA attribute 5% of tourism spend to the LGBT market while in South Africa's Cape Town, this is thought to be 10-15% of all tourists.

Progressive attitudes in countries such as South Africa, Argentina, India, Spain, Mexico and South Korea have attracted queer tourists in droves. The wedding market for this sector is a big driver and the LGBT sector appears to have bucked the recession trend bringing higher than average spend to their holiday destinations. In addition, the advent of same-sex marriage laws have meant that many gay couples are now travelling with children and spending in the family market.

Generally well versed in digital media, gay travel is influenced by social media and digital or actual word of mouth.

Cape Town is a favourite with gay travellers worldwide for its beauty, diverse lifestyle, colourful people and large local gay population. South African events such as Gay Pride Parades currently held in several SOuth African cities throughout the year, The Pink Loeries Mardi Gras, the Out in Africa Film Festival, the annual Mother City Queer Project Party and other local LGBT events are further reasons for LGBT travellers to choose SA as their destination. South Africa is also set to host the Mr Gay World pageant this year.

The UK’s Guardian newspaper recently recognised Cape Town as ‘One of the Ten Most Popular Gay Destinations in the World.’

Destination marketing associations who were successfully attracting the LGBT market were working proactively at gay-targeted expos and fairs but were also aligned with equal rights organisations that promoted tolerance. Says the International LGBT Travel Association, “reaching out to LGBT travellers in an informed, authentic manner is essential”.

In particular, LGBT travellers were sensitive to destinations who were only interested in their money.


comments

health & exercise

Fizzy Drinks And Aging
Fizzy Drinks And Aging

Scientists believe fizzy drinks may be the invisible culprit of a [ ... ]

Dagga Can Make You Stupid?
Dagga Can Make You Stupid?

Scientists found a link between cannabis use and reduced academic [ ... ]

Appeal for money to fight Ebola
Appeal for money to fight Ebola

The UN launched an emergency appeal for funds. China criticised f [ ... ]

women

Matching Socks and other stuff
Matching Socks and other stuff

A reader's thoughts on why socks don't want to be matched

Haters and their words
Haters and their words

A reader's feelings when she witnessed blatant homophobia

Beauty Sell By Date
Beauty Sell By Date

A reader explains What makes a woman beautiful

Money

On Changing Banks
On Changing Banks

Unhappy with your bank? Here's a few tips when moving to a new bank

Reducing Credit Card Debt
Reducing Credit Card Debt

Here's a few tips on how to reduce your credit card debts

Be Smart With Your Debit Card
Be Smart With Your Debit Card

Here's a few tips on how to use your debit card smartly

gay relationships

When Flirting Becomes Bullying
When Flirting Becomes Bullying

Is it possible to be too assertive while flirting?

Habits That Ruin Relationships
Habits That Ruin Relationships

We take a look at habits that ruin gay relationships

Mind over Matter
Mind over Matter

We discuss mind versus matter in gay relationships and sex

cars

The New Renaultsport R.S 01
The New Renaultsport R.S 01

All about Renault's new racing car, the R.S 01

New Ford Mustang Is A Go
New Ford Mustang Is A Go

An all new Ford Mustang is currently in production

2015 Mercedes GLA 45 AMG
2015 Mercedes GLA 45 AMG

All about the new Mercedes GLA 45 AMG

food

Irish beef stew
Irish beef stew

Hearty and wholesome, this stew is the ultimate taste of Ireland.

Oyster loaves
Oyster loaves

Almost like mini bunny chows, except with oysters.

Chocolate and ginger tarts
Chocolate and ginger tarts

These chocolate tarts make a quick and easy anytime snack.

elsewhere on ql

Opinion On Internalised Homophobia
Opinion On Internalised Homophobia

A reader discuss Internalised homophobia

Weekly Male Bart Gryzbowski
Weekly Male Bart Gryzbowski

Our hot male model of the week is Bart Gryzbowski

Vehicle pile-up could’ve been avoided
Vehicle pile-up could’ve been avoided

Manny de Freitas on why Alberton's vehicle pile-up could’ve been avoided

Remembering Gerald Kraak
Remembering Gerald Kraak

On the vision and legacy of an extraordinary South African LGBTI activist

Gay Hater Forced Not To Hate In Public
Gay Hater Forced Not To Hate In Public

A South African Gay Hater forced not to hate in public

#9 Open or Exclusive
#9 Open or Exclusive

Trey is suddenly challenged with his commitment issues

weekly newsletter