There is nothing like a naked man, or woman, to sell clothes. And even though Ryan Mertz is hiding behind Jana Knauerova and vice versa in this 2010 campaign for Gas Jeans, we are sure they will somehow boost the sales. (Photos by Paola Kudacki.) Jeans look quite ordinary though, but we're sure it must be the 'fit' they are trying to sell.

Gas Jeans is available in South Africa from its outlets in better shopping centers. Like the one on Mandela Square in Sandton.